When Hinrich Weyhausen started selling construction and agricultural machinery in 1919
he discovered that the machines that his customers actually needed were not available.
He listened to them carefully and went about building the machines himself – exactly according to the requirements of the people who used his machines every day. He carried out pioneering work with a passion under the brand name of ATLAS.
Yet the focus was never on technology – it was always on the benefit of the machines. And nothing has changed for us in terms of this ideal today.